MediaCentral's Visual Detection Workflow Comparison

Workflow Comparison

The old content moderation workflow that technicians on the Post Production team is shown in juxtaposition to the new content moderation workflow to show how the new Visual Detection panel will improve the post production process.

Old Workflow

1

Assignment

Program Operations Managers or Coordinators (POMs, POCs) assign Post-Prep Technicians a video through e-mail.

2

Access & Watch Clip

Post-Prep Technicians will access the untouched and unformatted master clip screening file from the Post Production house in Interplay. They find it in Interplay and drag it into their Avid project for screening.

3

Log Markers

Post-Prep Technicians then log markers based on each brand’s unique Standards & Procedures (S&Ps) found on a Wiki link and log technical issues seen in the video.

4

File QC Report

Post-Prep Technicians file a QC report in Otto.

5

Report Review

Post-Prep Technicians file a QC report in Otto.

6

Editing

The editor will make the adjustments based on those markers and the timings and format it into a sequence.

  • For example, blacks may be added during segment breaks, tones may be added over curses, and blurs may be added over nudity.
7

Re-screen or Spot Check

Depending on the level of the initial QC report, the Post Prep Team techs will fully screen the sequence once again or do a spot check.

8

Check into Interplay

The video is checked into Interplay.

  • Plusses (“+”), the date of air, and the initials of the Post Prep tech are added to the file name.
  • When the Media Operations Center (MOC) team sees these extensions on the file name, they know the video is ready and will take the video from Avid and transcode it.
9

TCAST

The file is released on a TCAST from Otto, which is a roadmap report of how the asset will play out on air, to check all the timing.

10

Transcode for Air

The video will show up on the Makelist and the Media Operations Center team will transcode it for air.

New Workflow

1

Access Clip

Retrieve master clip file from the Post Production house.

2

Run Rekognition

Send the clip to AI/ML in MediaCentral.

3

Auto-marking

AI/ML will run its analysis automatically, before a screener receives it. All the explicit language and nudity will be automatically marked on the timeline by the AI/ML technology.

4

Validate Markers

The Post-Prep technicians will validate the markers without needing to watch the entire video.